Change of plans (for the better)
When I started 420 Rebels, I built an online store because that's what businesses "do." But I quickly realized that what makes this brand special isn't just the products—it’s the people.
Shopify is great for selling things, but it’s terrible for connecting. So I've moved to Skool because it moves us from being a "transaction" into a community.
The Benefits
- Direct Access: No more middleman; talk to me and other members directly.
- Better Experience: Everything—content, discussions, and gear—is now in one focused app.
- Less Noise: No ads, no "suggested posts," just our tribe.